Siran
sector retail / fashion
Scope Design / Art direction / photography
A 360º approach was used to build Siran for the Luxury womenswear market. Its founder, Siran Manoukian, was a globe trotter and wanted a wardrobe that suited her lifestyle - day to evening - with minimum fuss. The fashion was pared down, sleek gowns and jersey knits in the finest fabrics from Italy and Paris. This quiet luxury appeal led to a celebrity clientele which included the Hadid sisters, Liz Hurley, Mira Sorvino, Cindy Crawford, and Katherine McPhee. A compass marque was developed to go alongside the logo, doubling as a star to represent glamour. The range was stocked in Harrods, Luisa Via Roma, and pop up stores in London, Paris and LA to showcase seasonal collections.
