Fitflop
Sector retail/ Fashion
Scope Design / Art Direction / Retouching
FitFlop are a global footwear retailer with a presence in over 70 countries. They differ from the standard high street footwear brands because the designs are underpinned by biomechanics so that comfort and enhanced posture are part of the thinking. As part of a brand refresh I helped to explore various avenues of approach for their fashion and fitness categories. This encompassed in-store posters, print ads, UI and social media.
