Blue eriu
sector retail / beauty
Scope Design / Art direction / photography
Blue Eriu, Ireland’s first premium beauty emporium, a 5,000 sq ft sanctuary in Dublin, named after a Gaelic goddess, Eriu, and the deep, celestial hue of the lapis lazuli stone — symbolizing intuition and wisdom. The logo is based on the ancient celtic alphabet Ogham. Blue Eriu offered a sanctuary for the modern goddess to explore luxury beauty, spa treatments, and housed an in-store florist. The store was the first in Ireland to host Kiehl’s, Chantecaille, Elemis, Shu Uemura, Nars, James Perse and sought-after brands. The identity was a finalist for Identity of the Year at Institute of Designers in Ireland.
