FOXHALL
Sector retail / fashion
Scope Design / Photography / Retouching / socials
Foxhall was a menswear brand rooted in Covent Garden, London, with a name inspired by Fawke’s Hall (Vauxhall), Londons pleasure garden in the 1700’s. The Foxhall man was an urbanite, a modern day dapper—from smart tailored to sports casual. It was quiet luxury before it was a thing. As lead photographer and brand guardian, I was responsible for seasonal campaigns, lookbooks, e-com, social media imagery and graphic design work. The key challenge was elevating Foxhall’s identity, broadening its appeal through a distinctive visual language. A palette of blue, grey, black, and green—evoking sky, architecture, and nature—became the brand’s pillars.
